Text Message Marketing For NFL San Francisco 49ers Fans and Entrepreneurs, How To Create Irresistible Offers That Make People BUY!

One of the keys to closing a sale in direct response or text message marketing is in the construction of the offer.  You have to create an offer where people feel guilty if they don't buy.

Years ago I was at an infomercial convention and I was speaking to Jim Caldwell, a great producer and host (not the San Francisco 49ers Super Bowl coach Jim Harbaugh that coaches Colin Kaepernick nor the Jim Caldwell that coaches the Baltimore Ravens) and I told him how compelled I was at the construction of an offer he made in an infomercial.  I had no interest in his core product offer but the sheer number of bonuses he was including was so incredible I had to order.  Best of all the offer was "if you don't like the product send it back for a full refund of the purchase price, keep the free gifts even if you decide to send it back."  This type of strategy works wonders with text message marketing or with any type of direct response campaign.

Imagine if San Francisco 49ers and Baltimore Ravens season ticket holders got daily updates of their team through text message marketing it would build an even closer relationship with those fans without the competition of blasting through Ad Words, or email marketing. Those text message marketing messages could easily increase revenues to sell memorabilia and other NFL team related products to those season ticket holders.

Bonus gifts in a direct marketing are so compelling--constructing an offer that strikes you at the core of your being with unadulterated greed.  Greed developed through the offer causes the momentum to make your offer close to impossible to resist.  I also go into more detail on making offers that force people to buy at Brad Richdale Business.

                                                  written by Brad Richdale Author

This story also available at http://www.prnewswire.com/news-releases/direct-marketing-expert-brad-richdale-preps-plan-to-return-stokely-usa-to-profitability-74749682.html

BREAKING NEWS FOR: Zach Braff On Keeping It Lose On Camera, Great Advice For Beginners Who Want To Shoot Great Video

I loved Garden State, Zach Braff's first film and I'm looking forward to his next film.

Here's a great piece that Zach shot with the folks at Wistia.

Perry Marhsall turned me on to Wisitia and the quality of video that they deliver is terrific and a great alternative to Vimeo, another high quality video platform.

You Tube delivers your video for free but the old adage you get what you pay for is applicable.  I'm a little surprised that You Tube doesn't offer a higher quality service.

                                                        written by Brad Richdale Author

This story also available at http://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=47286685

Text Message Marketing for Entrepreneurs-Put Your Prospects In The Picture When You Direct Market or Sell

One of the most important things to do when you write any copy for direct response marketing, text message marketing, direct response, DRTV, or direct marketing is you must remember that when you are selling something that can positively impact your prospect's life you have to put them squarely in the picture.

For instance the two most powerful words I can think of are "imagine yourself" and then expand on the picture that your offer can deliver that makes the prospect salivate and drool uncontrollably.

Here's a great one for a company selling diet food via home delivery, "just imagine yourself fitting back into the old swim suit you wore in college, or before the kids, or before you got married, etc.

Remember painting a picture always delivers the imagination of the prospect and creates an emotional desire to avail themselves of your offer.  That's the best thing about text message marketing you can put them in the picture easier than programs like Ad Words, pay per click, or FACEBOOK because there's so little competition and easier, quicker access to your prospects and customers.

Story also available at https://www.youtube.com/watch?v=vPcManWm-9U


                                                 written by Brad Richdale Author

                                     

NEWS FOR JOE POLISH AND FRANK KERN: Mastering Text Message Marketing With One Step and Two Step Offers by "Brad Richdale"

Using Direct Marketing terminology there are only two types of offers, a hard offer and a soft offer. What’s the difference? That’s simple, one asks for money to be paid now whereas the other asks for a qualified inquiry which will then be followed up by a telemarketer or in person sales appointment where the salesperson will ask for payment on one or subsequent calls depending on the type of ad.

Let me go over the type of offers you will see on hard offers (one step offers). Let me take my own experience in selling millions of books and tapes globally with a price point of just under $50.  There was a crescendo effect during the process of asking for the order via video (this is called a “push”) where the spokesperson, in my case, me asked for the person to make a call and have their credit card in hand to order the offer.

Now let’s take the alternative where all that is sought is a qualified inquiry.  I’ll give you a great example that you should easily comprehend if you are in North America, the Select Comfort offer for more information which is FREE if you call in response to the TV advertisement. Once you call your phone number is recorded along with your address.

Once the response is logged you will be sent a DVD with a nice brochure to help take you from a prospect to a customer.  The ultimate goal in the “soft offer” or a “two step” offer is to get you to call in and order the Select Comfort bed over the phone or get you to walk into a Select Comfort showroom (usually located in shopping malls) and order without any additional salesmanship.

Of course as I always recommend that Select Comfort and any digital marketers use text message marketing to increase their results during the one step and two step phase of the sales process.

Of course there is a second group that is inherent to the prospect class of the “soft offer” or “two step” offer, that’s the prospect that needs to be asked to buy (in this case via telephone along with preceding the call with text message marketing and an 800 number to get urgent inbound calls to your call center).

Only testing will tell you what the mix is between those that are sent information and call or walk in to a showroom to buy and those that need a push to purchase over the phone or through a walk in to a showroom. 

It’s not uncommon to combine a “hard offer-one step” with a “soft offer-two step”.  For instance you might be selling an initial starter product and then direct mailing, e-mailing, or outbound telemarketing a subsequent sales offer to increase the gross profit from the customer. 

Testing is the element that determines the approach best to take.  Hard offers and soft offers are in front of you ever day, it’s up to you to decipher the two and then study and model them to create the approach that ethically creates a profit for your business. This story is also found at Brad Richdale Wikipedia.

Further commentary and reviews at http://www.prnewswire.com/news-releases/ceo-brad-richdale-announces-olympian-rowdy-gaines-to-photeticas-board-of-directors-300037727.html 

                             

                                                 written by "Brad Richdale" Author
                                               

Text Message Marketing Tips-The Key To Closing Sales Live In Front of a Canon Camera

In a recent interview I was asked what are the keys to closing the sale using video.  My answer is simple you have to direct the prospect into specific actions.

Imagine holding their hand just like a child and then walking them through the process step by step.  Few people do this and it's where everything you have developed in your offer and sales process comes together or not.     

Remember people need to be lead urgently, ethically and step by step. This is incredibly important in any DRTV, direct response or text message marketing offer.

Always use this magic verbage, "it's easy to get started with (your offer) all you have to do is (how to order with your better than risk free guarantee).

Of course for so many Entrepreneurs I recommend the Canon Camera and their lens because of the affordability, quality and options you can choose to make Hollywood film like infomercials, commercials and on line videos about your business. Plus the Canon Cameras are so easy to use.

As a matter of fact there is a long list of films like Iron Man 2, The Avengers, and Iron Man 3 that have used the Canon Cameras to produce great footage.

                                                     written by Brad Richdale  Author

This story is also available at http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=47286685

         

                                    

Carl Icahn And His Entrepreneurial Midas Touch In Business

Carl Icahn has wisdom, experience and money in his corner.  Despite the two separate poison pills adopted by Oshkosh (OSK) and Netflix (NFLX) I still wouldn't bet against Carl Icahn.

This is a great story by Dee Gil.  http://community.nasdaq.com/News/2012-11/carl-icahn-help-or-hindrance-looking-at-the-other-company-not-netflix-in-his-sights.aspx?storyid=188723#.UJ6G0eQ8CSo

                                              written by  Brad Richdale Author

Further commentary and reviews relative to this story at http://www.thefreelibrary.com/Self-Made+Multi-Millionaire,+Direct+Marketing+Expert+Brad+Richdale...-a019582605