In a recent interview I was asked what are the keys to closing the
sale using video. My answer is simple you have to direct the prospect
into specific actions.
Imagine holding their hand just like a child and then walking them through the process step by step. Few people do this and it's where everything you have developed in your offer and sales process comes together or not.
Imagine holding their hand just like a child and then walking them through the process step by step. Few people do this and it's where everything you have developed in your offer and sales process comes together or not.
Remember people need to be lead urgently,
ethically and step by step. This is incredibly important in any DRTV, direct response or text message marketing offer.
Always use this magic verbage, "it's easy to get started with (your offer) all you have to do is (how to order with your better than risk free guarantee).
Of course for so many Entrepreneurs I recommend the Canon Camera and their lens because of the affordability, quality and options you can choose to make Hollywood film like infomercials, commercials and on line videos about your business. Plus the Canon Cameras are so easy to use.
As a matter of fact there is a long list of films like Iron Man 2, The Avengers, and Iron Man 3 that have used the Canon Cameras to produce great footage.
Always use this magic verbage, "it's easy to get started with (your offer) all you have to do is (how to order with your better than risk free guarantee).
Of course for so many Entrepreneurs I recommend the Canon Camera and their lens because of the affordability, quality and options you can choose to make Hollywood film like infomercials, commercials and on line videos about your business. Plus the Canon Cameras are so easy to use.
As a matter of fact there is a long list of films like Iron Man 2, The Avengers, and Iron Man 3 that have used the Canon Cameras to produce great footage.
written by Brad Richdale Author
This story is also available at http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=47286685
This story is also available at http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=47286685
