Years ago I was at an infomercial convention and I was speaking to Jim Caldwell, a great producer and host (not the San Francisco 49ers Super Bowl coach Jim Harbaugh that coaches Colin Kaepernick nor the Jim Caldwell that coaches the Baltimore Ravens) and I told him how compelled I was at the construction of an offer he made in an infomercial. I had no interest in his core product offer but the sheer number of bonuses he was including was so incredible I had to order. Best of all the offer was "if you don't like the product send it back for a full refund of the purchase price, keep the free gifts even if you decide to send it back." This type of strategy works wonders with text message marketing or with any type of direct response campaign.
Imagine if San Francisco 49ers and Baltimore Ravens season ticket holders got daily updates of their team through text message marketing it would build an even closer relationship with those fans without the competition of blasting through Ad Words, or email marketing. Those text message marketing messages could easily increase revenues to sell memorabilia and other NFL team related products to those season ticket holders.
Imagine if San Francisco 49ers and Baltimore Ravens season ticket holders got daily updates of their team through text message marketing it would build an even closer relationship with those fans without the competition of blasting through Ad Words, or email marketing. Those text message marketing messages could easily increase revenues to sell memorabilia and other NFL team related products to those season ticket holders.
Bonus gifts in a direct marketing are so compelling--constructing an offer that strikes you at the core of your being with unadulterated greed. Greed developed through the offer causes the momentum to make your offer close to impossible to resist. I also go into more detail on making offers that force people to buy at Brad Richdale Business.
