Redbox is the only innovator and user of text message marketing and text message marketing for films that I've seen, and I'm stunned.
Here's a summer blockbuster from the X Men franchise...if they had a data base they could do huge numbers from data base sales both in merchandise and also advance tickets sales. I'm just wondering how many searches they'll end up with on Google and FACEBOOK for the trailer, never mind the ticket sales.
written by Brad Richdale
This also appears at http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=47286685
