It's not easy, but it's also not that hard to assemble the personal
phone numbers of great media contacts. The type of contacts that can
decide whether your story gets prime time local or national TV news coverage or
not.
Here's a simple way to do it, come up with a postcard offer that
you can use to send to major reporters
and producers in any or of the Top 100 media markets and national broadcast
outlets like Good Morning America, Today, CBS Good Morning, BBC, or even 60
Minutes.
Here's how you can do it, the list of media contacts and
executive producers in the top 100 markets is available through either list
rental or simply using a search engine to get their names and addresses. You
can even get their hard line phone numbers, but this works better when you get
their personal cell numbers.
Now come up with a postcard offer with an 800 number (the 800
number is critical to your success) that can't be ignored in order for this
technique to work.
Simply create an offer that is irresistible. Tell them you are
introducing a news service that is both local and national and the first person
in each market that responds from their personal cell number will get the
BREAKING stories (that they won't get from any other news service) before any
other reporter or producer in their market.
With an 800 number you get their phone cell phone number when
they respond and you can call back and thank them for responding. You can say
the service is free, but you want the credit by putting up your .com URL for
five seconds, now you are building value to your business model and you didn't
pay for it.
Here's the beauty of this idea... it can be done for any
industry contacts you want to make and because of the 800 phone number you get
their phone numbers instantly.
Let's face it, getting people to read emails isn't easy, but how
many times do you get text messages or experience text message marketing other
than Redbox?
Text message and text message marketing are virgin territory and
you can send the hyperlink to your story or get people to call you if the news
needs further explanation or to schedule an interview!
I'm stunned how little this medium is being used and the
possibilities are endless. Imagine that the internet is a crowded highway
and text message and text message marketing is A SIX LANE HIGHWAY BUT NO ONE
DRIVES ON IT. YOU CAN DRIVE A HUNDRED MILES AN HOUR INSTEAD OF BEING STUCK IN
BUMPER TO BUMPER TRAFFIC
Why fight the crowd on line and through GOOGLE Ad words and
FACEBOOK when you don't have to?
Written by Brad Richdale Author
